The subscription is the cheapest thing on her menu — by design.

How to price her: subscriptions, PPV and the menu that maximizes revenue

Keep the subscription in the $5–$15 zone where most creators land, then earn the real margin in DMs with a PPV ladder that climbs from a $5 first unlock to $25–$50 premium drops. Anchor the menu with one deliberately expensive option, discount only the first month, and plan around roughly 45% monthly retention — because churn, not the sticker price, decides revenue.

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The subscription is the cover charge, not the business

$5–$15

where most creator subscriptions land per month (Fanvue, 2026)

The subscription buys the seat — the DMs pay the rent.

Now do it

Reading locks nothing in. The step this lesson teaches takes minutes in the Studio.

See how plans are built

Questions

Should her page be free or paid at launch?

Start with the free-plus-PPV architecture if the audience is under a few thousand followers: no entry barrier, every subscriber is a DM prospect, and 41% of creators convert them with $1–$5 first offers. Add a paid page once the funnel proves fans will spend.

How much should a PPV video cost?

Benchmark $5–$10 per minute: short clips at $5–$15, 5–10 minutes at $10–$25, long-form at $25–$75. Most sales close between $5 and $20, so the ladder matters more than any single price.

Is 50% monthly churn a sign the pricing is wrong?

No — around 45% retention is the industry average. Before touching price, fix the levers with measured impact: welcome sequences (early churn down 40–50%), consistent posting, and converting fans to PPV buyers, who are 73% more likely to renew.

Do first-month discounts cheapen the persona?

Not if they're time-boxed. A discounted first month that auto-renews at full price is an acquisition cost, not a price cut. The damage comes from promos that never end — the “sale” price quietly becomes the only price anyone will pay.

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